Fat Food

This PDF doesn't do this package justice. There are some flaws in the export, but the real star or this design is that monster burger.

The feature headline is intended to evoke a certain "fast food" ideal without being explicit about what burger shack was being referenced, although I wasn't shy about including the corporate logos with the nutrition facts.

Not surprisingly, this story generated a lot of attention, yet I was amazed at how many people thought that we had intentionally ruined the appearance of the burgers. The monster burger might have been an illustration but the individual mug shots are authentic down to the last sesame seed.