Kid's Softdrink Logo

A friend was working on a marketing project for one of her classes. 
Her group's gave me a name and a simple statement about the product. There are five flavors, they are each super heroes that will be featured in a children's television show, we need a logo, and the product's name is the Fearsome Five Some Drink'sem.
The design eventually became centered upon the concept of updating futurist comic style from the 1950s and these conceptual sketches clearly reflect that influence.

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