Friday, March 02, 2007

Kid's Softdrink Logo


A friend was working on a marketing project for one of her classes.

Her group's gave me a name and a simple statement about the product. There are five flavors, they are each super heroes that will be featured in a children's television show, we need a logo, and the product's name is the Fearsome Five Some Drink'sem.


The design eventually became centered upon the concept of updating futurist comic style from the 1950s and these conceptual sketches clearly reflect that influence.

    My Photo
    Name: Steven R. Neuman
    Location: United States

    Steven is presently the staff designer and marketer of Auntie's Bookstore, and has served as a designer, news editor, reporter and managing editor at the Oregon Daily Emerald. He has copy edited the 7 arts section and interned as an online reporter for the Spokesman-Review and has written for the Contra Costa Times. His work has also been featured online by the New York Times and PBS's Washington Week.

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